POV: Retail Pharmacist

So, assuming that this app is targeted at the retail pharmacist allows us to make certain assumptions about the knowledge base of the end user. Only such arrogance would allow for the extremely terse presentation of the various products involved in the treatment of a given disease state. Write-up of the disease state is nice, albeit cursory, and the treatment of the meds is a pie chart. In 2-D. And exactly what is the AWP of a pixel? . It is barely adequate for the professional to know the opinions of his/her peers, primarily because of the autonomy involved with professional judgement. If I am going to make a recommendation, I require the science, not what Belinda is doing at Townsend Drug, down the street (shout outs in reviews...goodness...no wonder were losing ESI:). Drug reps cant give us pens anymore because our precious judgement might be clouded by a logo, that is obscured when Im writing, BTW, and yknow, osmotic learning never really worked for me...keep buying those clinics lunches, and make sure you keep the crap coming... I had to beg a Fentora bag off my PCPs receptionist...sad times, indeed...

Anyway, back on track. I find this app mighty stingy with the content. It is well designed, and attractive. But the simple fact that, upon initial execution of the app, right after the splash screen, I am hit with a full page advert for Carmex, that I must swipe thru in order to access content. Pardon, did you not just charge me for that app? I already didnt recommend Carmex, if youll pardon the grammatical carnage, gonna be a cold day in hell before that happens... Law of unexpected consequence much?

My opinions are my own, and I take satisfaction from that. Dont let the smock fool you...

3.14159... about OTC Guide